About bike co.
A real shop. Also a demo.
What a single-door shop looks like when the register, the website, and the service calendar are one system.
The story
The products are real, the bookings work, and the stock counts you see are the same ones the counter sees.
bike co. exists because the people behind Upline spent twenty years around bike shops: product design at Marin, a decade running creative at Jenson USA, and a lot of counters since. The complaint never changed: the software costs too much, the website never matches the floor, and nobody has time to fix either.
So this site is the fix, running in public. Poke around. Book a tune. Add a bike to the cart. If you run a shop and you want yours to work like this, that’s what Upline is for.
One system, three jobs
The website
WordPress, yours. Stock, prices and sale rules come straight from the counter.
For shop owners
Want yours to work like this?
The search results, schema and sitemaps you can’t see are Upline SEO + AI.
Talk to the shop
Questions, builds, a weird noise?
Send a note and a real person at the counter writes back.
Running a shop? This storefront is Upline Base: scan it once, it’s on the shelf and the site. Built for single-door shops, runs on the Square and WordPress you already have. See how it works →