Journal
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The hardtail field guide
Why a hardtail is still the bike we hand most people first, and how to pick one that fits the way you…
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Why we stopped answering the phone for tune-ups
The service department carries the shop through lean seasons, but it’s often the most chaotic part of the building. Paper service tickets…
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What happens between the box and the website (about a minute)
Adding new products to an ecommerce store is usually where good intentions go to die. Between resizing supplier images, typing descriptions, and…
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What our old software actually cost us
Grab your shop’s credit card statement and add up these lines: Most IBDs shell out $300 to $400 every month just to…
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Why the website only says “in stock” when it is
Every bike shop owner knows this pitfall: It’s a hectic Saturday afternoon. A rider grabs the last 12-speed chain off your hook,…